100% Safe - Poster campaign and launch pack
The conceptualisation and design of ten posters to launch a new corporate Safety, Health and Environment initiative for Morgan Sindall. Named '100% Safe' the initiative looks to ensure complete safety across all business activities and is based upon five key pillars of 'Safe by choice', 'Safe by design', 'Safe places', 'Safe lives' and 'Safe relationships'. I decided a striking visual style was needed to raise awareness and engage stakeholder interaction and comprehension. Using the green colour from the initiatives identity, areas were highlighted on top of high contrast black and white imagery, to reinforce the particular pillar and to create a sense of purpose and drama. Building up to the launch, there were other collaborative projects created to support the visual style and approach including: folders, leaflets, presentations, illustrations, guidance documents, desktop pop-ups and an animation on CD.
